AMG takes luxury to a new level when the new Mercedes-Benz AMG C63 was unveiled in Menlyn last week Saturday. The who’s who events nowadays are more about who made it to the guest list, who was wearing what, who was hot and the most noticeable of all. But last week we forgot about all that, thanks to Mercedes Benz. The glitz and the glam was all about the all-new Mercedes-Benz AMG C63, it got all of our attention.

#MercedesBenzAMGC63Launch Ariel Ballerina, opening act.

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The Opening act was a spectacle, we are used to Hip Hop and commercial hit opening performances but the ballerina aerial act was a masterpiece, just when we thought the first piece was over, another aerial ballerina act was staged.  

#MercedesBenzAMGC63Launch the africa group dazzled the crowd and heated up the dance floor.

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The list of performances for the night were well selected, from the likes of Costa, Cul Africa,Bo from denim, Rubber Duc and Tamara Dey who wowed the crowd during the performance of blurred lines which is originally sung by striking and stunning Robben Thicke and Pharell Williams.

The food lovers were accommodated as well as the buffets tables had mouth-watering foods and delicious desserts. Everybody was accommodated as the drinks ranged from water, wine to exclusive whiskey brands. We are so used to the flashy AMG but this one caught our attention in so many ways. The unveiling of the AMG C63 was a stylish parade of elegance, as the engines raved under the veils, the cars were driven to the center of the hall where the details were unleashed. Let’s explore the new AMG C63 into detail.

Sporty and agile appearance, commanding performance: with the most powerful engine in the competitive field, the Mercedes-AMG C 63 sets standards in terms of its dynamic response, pulling power and speed.

Exterior

Design follows performance – the design of the powerful V8 top model is influenced by motorsport and reflects its fascinating technology. Sensual clarity combines with stylish sporting character – the Mercedes‑AMG C 63 inspires fascination from the very first glance. From a visual standpoint, the Saloon and Estate are both clearly members of the Mercedes‑AMG family. The exteriors of the Mercedes‑AMG C63 and C63 S are differentiated by specific design elements.

The emotional, sensual surface design of the new C-Class, with its reduced, minimalist forms, now has an added, positive tension that gives it a truly dynamic character. The wider track and powerful eight-cylinder call for a completely standalone front end. The Mercedes‑AMG C 63 has aluminium front wings, widened on each side by 14 millimetres and bearing “V8 BITURBO” lettering. The entire front end has also been lengthened by 54 millimetres. In addition, the structure of the body-in-white has been reinforced in specific areas in order to compensate for the extreme longitudinal and transverse forces generated and transmitted by the drivetrain and running gear.

Mercedes‑AMG sets clear accents in sporting character, expressed succinctly at the front end – gracing the long aluminium bonnet are two distinctive power domes. Together with the wider wings, they guarantee a particularly muscular look. Positioned low down and with a characteristic arrow form, the “twin blade” radiator grille with AMG lettering lowers the vehicle’s visual centre of gravity.

The “A-wing” takes a three-dimensional form and also serves as an airflow guide for the three cooling air intakes. Flicks ensure optimum airflow to the cooling module. Along the lower edge of the front skirt, a front splitter helps to reduce lift.

At the rear end, the diffuser insert with three fins is a feature carried over from motorsport, as are the visual air outlets positioned on either side. They generate defined air separation edges and improve the cd figure. The two chrome-plated twin end pipes of the AMG sport exhaust system are perfectly integrated into the diffuser. The Mercedes‑AMG C 63 Saloon has a separation edge on the boot lid, while the estate has a roof spoiler – each of which ensure even better grip at the rear axle.

Interior

#MercedesBenzAMGC63Launch product unveiled @mercedesbenzsa by mercedes and @contemporary events.

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Every detail in the interior of the Mercedes‑AMG C 63 contributes to a stunning overall effect. The careful choice of select, first-class materials, their sumptuous tactile qualities and their precision craftsmanship deliver a sense of quality that is seldom seen even in higher vehicle classes.

The dashboard is finished in black ARTICO man-made leather, with the premium look-and-feel further enhanced by stitching in crystal grey, the wing-like trim element in aluminium and the AMG-exclusive, IWC-design analogue clock (depending on equipment choice). Next to the touchpad is the AMG DYNAMIC SELECT switch as well as a number of AMG-specific controls, such as the button for the 3-stage RIDE CONTROL sport suspension, the 3-stage ESP® and the optional button for the Performance exhaust system with flap control.

The instrument binnacle and the 3-spoke Performance steering wheel with 12-o’clock mark deliver a dynamically sporty ambience. Equipped with dedicated carbon-look dials, the speedometer scale goes all the way to 320 km/h. Performance seats are also available as an alternative to the standard sports seats in ARTICO man-made leather / DINAMICA microfiber. They give occupants a lower seating position and ensure increased lateral grip due to their more powerfully contoured form.

A range of further optional equipment means the Mercedes‑AMG C 63 can be extensively tailored to individual preferences.

Powertrain

The high-tech drive, the signature AMG handling and the high level of individuality in equipment choices guarantee an utterly unique driving experience. The top model in the C-Class line-up is driven by a 4.0-liter V8 bi-turbo engine closely related to the power unit that provides breathtaking propulsion in the Mercedes‑AMG GT. The power spectrum ranges from 350 kW (476 hp) in the Mercedes‑AMG C 63 to 375 kW (510 hp) in the Mercedes‑AMG C 63 S. With an unrivalled fuel consumption figure of just 8.2 liters per 100 kilometres (NEDC combined), the Mercedes‑AMG C 63 is the most fuel-efficient eight-cylinder car in the high-performance segment. The events decor, entertainment and planning were all executed by Contemporary events. Stan Karandis concluded the events with vote of thanks and guests made their way to the dance floor with smiles on their faces.