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MTV AFRICA MUSIC AWARDS RETURNS TO DURBAN, KWAZULU-NATAL

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A decade after bursting onto the world stage, Viacom International Media Networks(VIMN) Africa and MTV Base (DStv Channel 322) are once again shining a global spotlight on African music,creativity and achievement at the fifth edition of the MTV Africa Music Awards (MAMA).

The MTV Africa Music Awards KwaZulu-Natal 2015, returns to the Durban International Convention Centre (ICC), KwaZulu-Natal, South Africa on Saturday 18 July 2015.

The definitive annual celebration of African talent, MAMA 2015 takes “evolution” as its theme, recognising and rewarding musicians and achievers who have made the most impact on African youth culture over the last 12 months, while also celebrating the development of the continent’s talent and creativity over the last 10 years.

The ceremony will feature stunning performances from African and international artists along with unique collaborations.

MAMA 2015 will celebrate African talent across 17 award categories such as Best Male, Best Female, Best Song and Best New Act Transformed by Absolut. The contribution of artists from Portuguese and French speaking Africa will also be recognised in the Best Lusophone and Best Francophone categories.

In line with the MAMA 2015 “evolution” theme and VIMN Africa’s 10-year celebration, this year’s show will also In line with the MAMA 2015 “evolution” theme and VIMN Africa’s 10-year celebration, this year’s show will also feature a special edition Artist of the Decade category to recognise artists whose careers have flourished throughout the last 10 years.

Additional categories include the MAMA Leadership Award and Personality of the Year. The nominations for the awards will be revealed on 11 June 2015.
Alex Okosi, Senior Vice President & Managing Director, Viacom International Media Networks (VIMN) Africa, Desmond Golding, Head of Department of Economic Development, Tourism, and Environmental Affairs, KwaZulu-Natal Province, Melanie Campbell, Pernod Ricard Portfolio Marketing Manager and Tim Horwood, Channel Director, MTV Base revealed the news today at The Southern Sun Elangeni & Maharani Hotel, Durban in the presence of AKA, Bucie, Big Nuz, Cassper Nyovest, Dream Team, DJ Tira and Patoranking.

Commented Alex Okosi, Senior Vice President & Managing Director, Viacom International Media Networks Africa, “We are thrilled that the MTV Africa Music Awards will be returning to Durban and KwaZulu-Natal on 18 July, a date famous for being the birthday of Nelson Mandela – what better day could there be for staging this inspirational celebration of African achievement and creativity that showcases Africa’s best talent on the world stage.”

Desmond Golding, Head of Department of Economic Development, Tourism, and Environmental Affairs, KwaZulu-Natal Province, commented, “In 2014, the world saw how Durban and KwaZulu-Natal leveraged global events such as the MTV Africa Music Awards to realise our tourism goals. After the major success of the MAMA in Durban last year, we are delighted to welcome back MTV Base and the MAMA awards to KwaZulu-Natal this July. By attracting ground-breaking events like the MAMA to KwaZuluNatal and Durban, we continue to make a significant contribution to economic growth and tourism in the region.”

Head of Durban Tourism, Phillip Sithole, commented, “It is a tremendous honour for The City of Durban to be host city once again for the much anticipated MTV Africa Music Awards. The MAMA is a celebration of Africa’s award winning musical achievements and we are privileged to have this prestigious gathering in The City of Durban. We look forward to an unforgettable event in Durban and may the MAMA continue to be the best platform to bring Africa together on our shores and allow our continent to enjoy the unique flavours of Destination Durban.”

“We are once again proud to be part of a pan-African music celebration such as the MAMA,” says Marketing Director of Pernod Ricard SA, Charl Bassil, “The partnership with Viacom International Media Networks Africa allows us to once again affirm our category thought leadership whilst utilizing the MAMA platform with our “Africa is Absolut” campaign, to be catalytic in helping transform artists lives by driving support for the nominees of the Best New Act Transformed By Absolut and showcasing their talent to all of sub-Saharan Africa.”

Celebrating the pan-African scope of the MAMA, the awards will encompass three stunning surround events featuring MAMA nominees and superstar DJs to be held in Durban (27 June), Lagos (3 July) & Kenya (1 EMBARGOED FOR PUBLICATION UNTIL 13:00 CET/14:00 WAT/15:00 CAT, THURSDAY 21 MAY 2015 August). Another key element of MAMA 2015 will be a workshop for aspiring musicians in the week prior to the awards.

First staged in 2008, the MTV Africa Music Awards has recognised the talent of musicians, achievers and personalities from across Africa, rewarding iconic artists and gamechangers such as 2Face Idibia, Big Nuz, Davido, D’Banj, Flavour, Gangs of Ballet, HHP, Fally Ipupa, Liquideep, Mafikizolo, Lira, Nameless, Lupita Nyong’o, Clarence Peters, Diamond Platnumz, Anselmo Ralph, Sarkodie, P-Square, Tiwa Savage, Cabo Snoop, Toofan, Zebra & Giraffe, Uhuru, Wahu, and many more.

Metrosmag,sa ( inspired by Mzansi Lifestyle ) Mzansi is rich in Lifestyle, a nation diverse in race and culture. Mzansi Magazine explores the rich heritage , versitile culture and the celebrations of Life in Mzansi. Metros Magazine, SA is South Africa's informative Metropolitan lifestlye magazine with all the fresh and important news in Mzansi.

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Events

Trace Africa partners with MTN Bushfire 2017

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MTN BUSHFIRE is a uniquely African, yet globally infused festival experience that welcomes thousands of people in an atmosphere of acceptance and passionate commitment to the arts and the environment.

Every year, approximately 26,000 guests hailing from 60 different countries converge in the peaceful Malkerns Valley for an energizing and uplifting weekend that celebrates the music and arts of Africa and beyond. This year, MTN Bushfire takes place on the 26th – 28th of May.

It is within this spirit that MTN BUSHFIRE is excited to announce its partnership with the leaders of urban African music, TRACE AFRICA, as the official media partner for the 2017 festival.

Senior Vice President for TRACE Southern Africa, Leo Manne, says the partnership was a natural pairing for the channel: “TRACE Africa takes pride in being an authority on what’s hot on our continent and giving artists from our continent a world-class platform. We feel MTN Bushfire is a physical extension of this and we’re excited to see how this partnership will further contribute to the development of our industry.”

TRACE AFRICA’s team will be on-hand at the festival to speak to some of Africa’s hottest artists and will be be sharing all the latest BUSHFIRE news in realtime via its various social media platforms.

Follow TRACE AFRICA on twitter to catch live twitterviews with artists and all the latest news using the Twitter handle @TRACEAfrica_.

MTN Bushfire fans can meet some of their favourite TRACE Africa personalities and stand a chance to get cool TRACE Africa gear.

Lucky TRACE Africa viewers will also stand a chance to win a VIP MTN Bushfire experience. The competition will run via TRACE Africa’s social media platforms:

Facebook –  TRACE Africa

Twitter – @TRACEAfrica_

Instagram – @traceafrica_

TRACE Africa will also screen an exclusive highlights package of the festival – check listings for details.

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Events

Liberty Radio Awards 2017 Winners

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The Liberty Radio Awards 2017 winners are…

Afternoon Drive Presenter Commercial
Martin Bester – Jacaranda FM

Afternoon Drive Presenter PBS
Dumisa “DJ Shabbisto” Mavuso – Ligwalagwala FM

Afternoon Drive Presenter Community
Simon Parkinson – Hot 91.9

Afternoon Drive Presenter Campus
DJ Keyez – Vow FM

News and Actuality Show Commercial
Power Update – Power FM

News and Actuality Show PBS
Walk the Talk with Alan Khan – Lotus FM

News and Actuality Show Campus and Community
Izwe Nezalo – Inanda 88.4 FM

Sports Show Commercial
POWER SportExtra – Power FM

Sports Show PBS
Disappointment for Blitzboks in Rio – Sabc / SAfm

Sports Show Campus and Community
Joburg PM with David O’Sullivan – Hot 91.9 FM

Business and Finance Show
Money Show – 702 and Cape Talk

Content Producer Commercial
POWER Update – Neo Leeuw – Power FM

Content Producer PBS
Mpumelelo Mali – Umhlobo Wenene FM

Content Producer Campus and Community
John Walland – Hot 91.9 FM

Weekend Radio Show Commercial
The Coca-Cola Top40SA – KFM and 947 (simulcast across both stations)

Weekend Radio Show PBS
Ibuzwa Kwabaphambili – Umhlobo Wenene FM

Weekend Radio Show Community
Raise Your Voice – Emalahleni FM

Weekend Radio Show Campus
RooiwynSondag – PUKfm 93.6

Radio Documentary
Through The Cracks – The Untold Story of Mbuyisa Makhubu – EWN

Afternoon Drive Show Commercial
POWER Drive – Power FM

Afternoon Drive Show PBS
Tru Afternoon – Tru FM

Afternoon Drive Show Community
Your World Today – Radio Islam

Afternoon Drive Show Campus
The Lift Club – Vow FM

Big winners of the night include Power FM, Hot 91.9, Vow FM, Umhlobo Wenene FM
and many more! Congrats to all of the winners of the evening.

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Entertainment

MTV’s Ridiculousness Africa returns

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An immediate hit, Ridiculousness Africa debuted in July 2016 and had audiences cracking up (and cringing). The show features some of the funniest videos that the Internet has to offer along with commentary from award-winning actor, comedian and TV host, Thomas Gumede and a revolving-door panel of top notch African talent.

Gumede will be joined by co-hosts and co-conspirators, actress, singer and former Generations star Denise Zimba and happy go lucky MTV Base video jockey and Nigerian on-screen personality Ehizojia “Ehiz” Okoeguale. Shooting starts today in Spain.

Returning as the host of the second season is very exciting for Gumede, “It’s going to be better and even funnier than before. There’s a great team on air and behind the scenes, and going back to film in Spain and speaking Spanish to all the lovely ladies, definitely the cherry on the top.”

Vice President BET, Youth & Music for VIMN Africa, Monde Twala says: “Hold tight for another series of Internet comedy and catastrophes! We are delighted that Denise and Ehiz will be joining Thomas and bringing their larger-than-life personalities to the show – it’s going to be more fun than ever before!”

Says an excited Zimba: “I’ve always been fan of the show; it’s hilarious so I’m excited to be joining Thomas and Ehiz and to be doing my thing! I’m a perfect fit – the show is fun and colourful, a bunch of laughs with high energy. I’m going to be bringing all of me onto set. Everyone knows I’m crazy and loud and I’m gonna bring vibrant commentary. I just hope I can contain myself…”

Ehiz is also delighted to be on board: “I’m super excited about joining the team, I’ve been waiting a long time for this. Shout out to the MTV team for the hook up. I intend on bringing that DADABOY spice into it. So when I say im excited that’s just an understatement. It’s time to get ridiculous!”

Adds Twala, “There’s no holding back this season; each episode will feature new segments wth ridiculous African videos from all over the continent, including a big bang All Africa episode for Die-Hard fans.”

Bearing the warning “don’t try this at home” Ridiculousness Africa is the home-grown version of Ridiculousness, MTV’s long-running video clip show hosted by Rob Dyrdek. The series is taped on location in Spain, with Gumede, Zimba and Ehiz all currently in Madrid on location

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