The Music Run™ by Old Mutual, the ultimate 5km running and music festival, is heading to Joburg. To be hosted at Riversands Farm Village on Saturday 4 February 2017, this unique event will offer South Africans an unparallelled experience and attract thousands of participants.

Launched in 2014 by Fresh Events Global, The Music Run™ is the ultimate 5km running and music festival. For music lovers, casual runners and fun seekers, The Music Run™ is more like a party than a run – it is the only 5km fun run that puts music at the heart. The Music Run™ empowers participants to control the soundtrack of the run by voting for their favourite songs in the build up to the Event. Voting is via a bespoke ‘Music Voting App’ and the songs with the most votes make the official run playlist.

On event day runners experience the world’s loudest 5km running course, known as ‘The Sound Track’. Over 120 speakers pump out the songs participants voted for across 5 interactive and music themed zones. The run ends with the ultimate after-run music festival. With music every step of the way, running never sounded so good.

2017 will see further global expansion of The Music Run™ with additional events across Asia and inaugural events planned in North America and Africa.

As the largest financial services provider in Southern Africa, and with a track-record of 171 years, Old Mutual – will be headlining this unique event.

For Old Mutual it’s an ideal way to connect with customers and potential customers who are either part of the millennial generation or have a millennial mindset as the event combines the three elements that motivate millennials most: music festivals, urban running and techno connectivity.

“We have made a significant investment in improving our online customer experience, so this sponsorship with its strong digital personality in a way also reflects our increased focus on digital access and convenience,” explains Karen Thomas, Old Mutual Head of Brand.

WorldSport, industry leading sponsorship, events and promotion campaign managers, will be launching the South African leg of the festival. Gary Marescia, Event Director The Music Run™, explains: ‘The rationale behind bringing this event to South Africa was not only to provide running enthusiasts and music lovers with a unique experience but also to solidify South Africa’s appeal in hosting global events and reaffirming Joburg’s position as an iconic city – on par with other international destinations.’

Johannesburg will be one of more than 15 cities across three continents to host The Music Run™ in 2017.

WorldSport has become synonymous with creating bespoke sporting events and they are always looking to find ways to enhance the South African consumer offering, pushing the envelope and working tirelessly to create events that appeal to a wide audience – from millennials to babyboomers.

“The Music Run’s focus on health and fitness also aligns well with our brand, which is about enabling positive futures and helping people achieve financial health and wellbeing.”

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The Music Run™ empowers participants to control the soundtrack of the run by voting for their favourite songs in the build-up to the event. Voting is via a ‘Music Voting App’ and songs with the most votes make the official run playlist. On event day, runners experience the world’s loudest 5km running course, known as ‘The Sound Track’. More than 120 speakers pump out the most popular songs across five interactive and music themed zones – pop, rock, old school, hip hop and dance. The run will end with the ultimate after-run music festival, which includes world class DJs, dancers, laser lights, LED screens, chill out zones, giveaways and plenty more.

To register for the event, visit TheMusicRun.com. Entry fee is R250 and includes a race T-Shirt. Kids under 5 participate for free.