Believe it or not, the era of ADSL and wireless is coming to a swift end. Slower, more unreliable internet connections are making way for a lightspeed revolution – fibre.

According to SEACOM’s Hilda Kritzinger, ADSL speeds rely on your business’ proximity to telephone exchanges. When ADSL is not an option, its even more unreliable brother -wireless – rears its ugly head, leaving companies prone to outages.

Kritzinger says that while internet service providers promise quick speeds, telecoms infrastructure can severely limit internet performance.

For instance, an area with many businesses is likely to have very crowded cabling and airwaves.

The solution, she writes, is fibre optic infrastructure, a technology that transfers information as light signals along long, transparent tubes.

“In recent years, South Africa’s lack of reliable Internet infrastructure has been blamed for our slow digital progress,” she says. “But lack of existing broadband infrastructure is a blessing in disguise: it leaves vast geographical areas open to the installation of brand new fibre infrastructure.”

SEACOM is the company responsible for building, running and maintaining the immense inter-continental cables running along the ocean floor. It’s quickly making fiber a widespread reality in South Africa.

“With a business fibre connection, all the headaches of broadband disappear – with far superior speeds allowing more employees, on more devices, to effectively use the network,” she continues. “Fibre connectivity is capable of simultaneous uploads and downloads, so data travels unhindered in both directions.”

As she puts it, fibre “runs circles around an ADSL connection”. Perhaps it’s time to take your business to the next level of digital?