Release Date in South Africa Theatres – 22 September 2017
The Emoji Movie unlocks the never-before-seen secret world inside your smartphone. Hidden within the messaging app is Textopolis, a bustling city where all your favorite emojis live, hoping to be selected by the phone’s user. In this world, each emoji has only one facial expression – except for Gene, an exuberant emoji who was born without a filter and is bursting with multiple expressions. Determined to become “normal” like the other emojis, Gene enlists the help of his handy best friend Hi-5 and the notorious code breaker emoji Jailbreak. Together, they embark on an epic “app-venture” through the apps on the phone, each its own wild and fun world, to find the Code that will fix Gene. But when a greater danger threatens the phone, the fate of all emojis depends on these three unlikely friends who must save their world before it’s deleted forever.
If movies were reviewed only on creativity this would be a whopping 101 but considering all elements, it fell short in some aspects and the first being that anime are usually assumed to be created for family.
This one is not for the whole family, if Tim was 5 then he would be clueless or rather blank on the screenplay most of the time, and this makes the movie loose some of it’s viewers. When we saw the average rating we were not sure why but after watching the movie we sure got it. The movie started with a very interesting introduction, fifteen minutes into the movie and it became a motivational movie that encourages people to follow their hearts and not the norms. The Creativity around the cast (giving life to each emoticons) and the humors were excellent except most kids would not comprehend the level of communications.
The movie dwelled on Gene’s journey to self discovery that was followed by a stream of other hopefuls that deepens into the untouched world of spams, virus, hacks and some major red flag areas that should be filtered down. If it was created for Kids there are couple of red flags but computer geeks, phone lovers and some techy people would love it.
Out of the 12 kids at the movie, only 3 got the story-line, others were waiting for the funny scenes and lost the plot.
If you like comedy movies, you should see this. We would not call this a family movie but something for young adults and teenagers. Over protective parents would feel their Kids are being sold the mobile world and would get more clued to their cellphones. It’s a decent watch for friends.