‘Real Double-Up’ Calamari from Ocean Basket Eases the Squeeze

Ocean Basket’s ‘Calamari Real Double-Up’ campaign debuted this week in an effort to lift moods, fill plates, and give customers a taste of normality during these trying times, demonstrating the company’s sincere dedication to South Africans feeling the pinch. From June 14 to June 23, 2023, visitors who purchase calamari as a main dish will receive twice as much of it with no additional charge, reaffirming Ocean Basket’s commitment to offering premium seafood at competitive costs.

“It’s our way of saying, ‘let’s help make your lunch or dinner out with friends or family happen’,” said the Group CEO of Ocean Basket, Grace Harding.  “We want to lift the spirits of our patrons and staff. Our teams are at their happiest when their restaurants are full, kitchens buzzing, and they’re serving you. And for our guests, it’s a moment of relief – a lekker meal that delivers on quality, variety, and value.”

Ocean Basket, well-known among South Africans for its dedication to providing high-quality, reasonably priced seafood, is utilizing its sourcing to offer Patagonian calamari of the highest caliber at an unbeatable cost. The ‘Calamari Real Double-Up’ ad exemplifies Ocean Basket’s continued dedication to treating their customers fairly. “Understanding the current economic pressures on consumers, we’ve decided to use our sourcing at scale to deliver an affordable, delicious seafood experience . Our message is clear – ‘We’ll double your calamari for the same price’, offering an experience of generosity, top-quality seafood, and value for money,” added Harding.

Since its inception in 1995, Ocean Basket has upheld the values of generosity, inclusivity, and hassle-free, high-quality seafood meals. “Our founders saw a gap for affordable, delicious seafood and filled it. This approach has kept us thriving since our humble beginnings in Pretoria, South Africa, through our expansion into markets such as Cyprus, the UAE, and most recently the United Kingdom,” said Harding.

Ocean Basket has stuck to its guiding principle of providing delicious, high-quality seafood at reasonable prices over the years. The ‘Calamari Real Double-Up’ campaign is the next step in our commitment to treat everyone with respect and hospitality while providing not just delectable meals but also enjoyable dining experiences. “We are excited to invite our guests to enjoy the ‘Calamari Real Double-Up’ campaign. When your meal arrives in a hot Ocean Basket pan, know that we have doubled our efforts to uplift your spirits, fill your plate, and deliver the treat you and your loved ones deserve,” she concluded.

Visit www.oceanbasket.com for additional details.

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