As the largest gift-giving holiday season, the final month of the calendar year accounts for nearly 30 percent of total annual sales for some retailers. While this is great for suppliers, it is the costliest season of the year for shoppers. Americans spend 9X the amount of money retail shopping during the Christmas season than any other season of the year.
Unfortunately, when the calendar turns to January, the negative effects of this spending begin to set in: higher than expected credit card statements, tighter finances than imagined, increased stress and regret over the amount of money spent.
What steps can consumers take today to avoid this January stress and regret? Here are 7 Simple Strategies to Avoid Overspending:
1. Set a Budget.
Before the holiday shopping season even begins, decide how much money you want to spend. Think through all the different aspects of holiday shopping: gifts, travel, food, decorations. Divide your budget into the different categories: how much do you desire to spend on gifts? how much on travel? how many special events are on your calendar and how much will they cost? If the numbers aren’t lining up, what changes and/or sacrifices do you need to make?
2. Be Aware of Retail Tricks.
If merely creating a budget was the only thing needed to keep us within our spending limits, we’d be all set—not just for the holidays, but for life. Unfortunately, this is rarely the case. Even with budgets firmly established, many of us overspend. One reason this happens is because retail stores are shockingly good at getting us to part with our money.
Loyalty cards, retail credit, decoy pricing, loss leader (think Black Friday), incentives to return to the store, refund policies, constant sales—all of these represent tools that retail outlets employ to get us to part with our money. Be on the look-out for them—especially during the holiday season.
One of the most significant holiday trends over recent years is the increase in “self-gifting”—people treating themselves to presents when they are out shopping for others. Nearly 60% of people are now self-gifting according to the National Retail Federation. We will spend, on average, $130 per person buying gifts for ourselves. Limit yourself in this regard.
PS: Be careful when purchasing gift cards, 72% of shoppers end up shopping for themselves when going to a store or website to purchase a gift card.
4. Cut down on convenience costs.
Some of the most hidden costs of the holiday season are “convenience” expenses. The holiday season throws us out of our usual family rhythms by adding extra responsibilities and activities. As a result, the price we are willing to pay for convenience begins to rise—sometimes, it is just easier to order fast food when running late for an appointment or getting a pizza for the kids if we need to attend the office holiday party.
In addition, all the time spent shopping leads to other unnecessary purchases: expensive coffee drinks, pretzels, smoothies, just to name a few. These expenses appear minor. But over the course of a month, because of the “Latte Factor,” they add up quickly.
5. Establish expectations early.
If you decide to cut down on the number of Christmas gifts you will be giving this holiday season, it is important to establish those expectations early. For example, our kids at Christmas receive three gifts from us: one thing they want, one thing they need, and one experience to share with the family. But it wasn’t always this way. When we decided to make the changes to our gift-giving habits, we took time to inform them about it.
Similarly, if you intend to take a new gift-giving approach to your extended family, it is helpful to inform them early about your decision and why you decided to make it.
6. Look for shortcuts to make travel cheaper.
For some families, one of the largest expenses of the holiday season is travel—this is certainly true for our family of four as we travel back to the Midwest each Christmas. Being together as a family to celebrate the season is important to us, and it is important to many others as well. And while there are always going to be expenses incurred while traveling, we can still look for ways to limit them: shop around airlines and travel dates, avoid baggage fees by packing light, pack meals for on-the-go, and do your research on hotel costs, just to name a few.
7. Track spending.
One key component to wise financial stewardship is to track your spending on a daily basis. This is true for life, but it is absolutely essential to avoid overspending during the holiday season. If you have set your budget thoughtfully (Tip #1), it is important to pursue due diligence in staying inside it.
Because of the extra shopping during the season, the importance of tracking your spending during the month of December cannot be overstated. And you do not need fancy software or materials to accomplish this step. It can be completed with a simple piece of paper and pen—at the end of each day, just record the items you spent money on that day. And compare it regularly with the budget you created.
Avoiding overspending during the holiday season may not be easy. It certainly requires extra intentionality. But trust me, your January-You will thank you for it.