On Monday afternoon, Apple Music issued an invitation to the media and other guests to attend an announcement that the global streaming giant claimed would bring, “significant developments in the world of African music” to the DNA Brand Architects headquarters in Fourways.
The special news were regarding the addition of Nandi Madida, a celebrated South African singer and actress, as the new host of Africa Now Radio on Apple Music 1. She will mark her debut on Friday, June 2. “Our time is now,” Nandi shared on Instagram.
“I am your NEW HOST of Africa Now Radio. Thank you @applemusic AFRICA TO THE WORLD.”
“Africa Now Radio,” the first worldwide African music radio show on Apple Music, is currently in its fourth season and has featured in-depth interviews with a large number of some of the region’s major names. Daring and brilliant musical artists from the continent have performed there, including Davido, Diamond Platnumz, Tiwa Savage, and Nasty C.
“Africa Now Radio with Nandi Madida” will continue to feature the newest African songs in genres like Amapiano, Afrobeats, high-life, Alte, house, bongo flava, and more. This will be based on Apple Music’s “Africa Now” playlist. “What a time to be alive on this beautiful continent,” Madida said to Apple Music.
“I am just, if anything, grateful to witness Africa getting the long overdue credit. We are not only the cradle of humankind but also the cradle of music, and I’m excited to celebrate Pan-Africanism with Apple Music 1’s global audience and see the trajectory of African artists!”
“I am a cheerleader of that movement and will ensure that I support it in any way that I can and to shine a light on it. Apple Music has always been at the forefront of supporting African emerging artists, so it is not necessarily doing anything different, but it is ensuring that we continue that narrative and continue to give the recognition that these rising African artists deserve. That’s why I proudly join the Africa Now Radio team because if anything, they believe in the continent so much and have been doing it before it was popular.”
Every Friday starting from June 2, Africa Now Radio with Nandi Madida will be broadcasted.